1. Information We Collect
We may collect the following types of personal information to provide you with the best shopping experience:

• Personal Identifiers: Name, email address, phone number ( 852 5665 4912 ), and shipping/billing address (Room 4, 17th Floor, Prince Edward Building, 113 Pai Wah Street, Central ).

• Payment Information: Credit/debit card details (processed securely via PayPal—see Section 4).

• Account Information: Username, password, and order history.

• Browsing Data: IP address, browser type, device information, and website usage patterns.

• Marketing Preferences: Opt-in choices for newsletters, promotions, and special offers.

Collecting this information allows us to provide personalized services, process orders efficiently, and improve your shopping experience.

2. How We Use Your Information
Your data is used for the following purposes:

• Order Processing & Fulfillment: To deliver your purchased bags, provide order updates, and offer customer support.

• Account Management: To create and maintain your user account, including login credentials, saved preferences, and order history.

• Marketing & Promotions: To send personalized offers, newsletters, and updates (only with your explicit consent).

• Improving Our Services: To analyze shopping trends, optimize website functionality, and enhance user experience based on your interaction with our platform.

• Legal Compliance: To comply with applicable laws and regulations, including tax and consumer protection obligations.

3. How We Share Your Information
We respect your privacy and do not sell or rent your personal data to third parties. However, we may share your information in certain cases, including:

• Payment Processing: We use PayPal as our secure payment gateway, meaning Siying Co., Ltd does not directly store or handle credit/debit card information.

• Shipping & Logistics: Necessary details are shared with shipping partners to ensure timely delivery, including tracking information.

• Legal Obligations: If required by law or to protect our rights, property, or safety, we may disclose your information to relevant authorities.

4. Payment Security
We prioritize secure transactions for all purchases made through Siying Co., Ltd .

• All payments are processed exclusively through PayPal, a trusted and encrypted payment gateway.

• Your payment details, including credit/debit card numbers and CVV codes, are never stored on our servers.

• PayPal’s advanced encryption ensures that your financial information remains protected at all times.

• For PayPal’s full privacy practices, please visit: https://www.paypal.com/privacy.

5. Data Storage & Retention
We retain your personal data only as long as necessary for the purposes outlined in this Privacy Policy or as required by law.

• Order History: Stored to support warranty claims, returns, and customer inquiries.

• Account Information: Kept until you request deletion.

• Browsing Data: Retained for analytics and service improvement purposes, anonymized whenever possible to protect your identity.

6. Your Data Rights
Under applicable data protection laws, you have the following rights:

• Access: Request a copy of the personal data we hold about you.

• Correction: Update inaccurate or incomplete information.

• Deletion: Request permanent removal of your personal data (subject to legal obligations).

• Opt-Out: Unsubscribe from marketing communications at any time.

To exercise these rights, please contact us at vip@backpackwave.com or 852 5665 4912 .

7. Cookies & Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience and provide personalized content:

• Essential Cookies: Required for website functionality, such as shopping cart operation and account login.

• Analytical Cookies: Track user behavior to improve website performance and service quality (e.g., Google Analytics).

• Marketing Cookies: Enable personalized advertisements and offers, based on your consent.

You can manage or disable cookies through your browser settings, though some functionality may be affected.

8. Third-Party Links & Services
Our website may contain links to external websites, such as social media platforms, payment processors, or affiliate sites. Siying Co., Ltd is not responsible for the privacy practices of these third parties. Always review their policies before sharing personal information.

9. Children’s Privacy
Our services are intended for adults. We do not knowingly collect personal information from children under the age of 13 (or local minimum age). If we become aware that we have inadvertently collected data from a child, we will delete it promptly.

10. Policy Updates
Siying Co., Ltd may revise this Privacy Policy periodically to reflect changes in our practices, legal requirements, or service updates. Any revisions will be posted on our website with a new Effective Date. Your continued use of our services constitutes acceptance of the updated policy.

11. Contact Us
For questions or concerns regarding this Privacy Policy, please contact us at:

• Email: vip@backpackwave.com

• Phone: 852 5665 4912

• Address: Room 4, 17th Floor, Prince Edward Building, 113 Pai Wah Street, Central

Thank you for choosing Siying Co., Ltd . We value your trust and are committed to protecting your privacy while providing a safe and enjoyable shopping experience.